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Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think
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Manufacturer: Random House Audio
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Additional Mindless Eating: Why We Eat More Than We Think Information

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

 

What Customers Say About Mindless Eating: Why We Eat More Than We Think:

Brian Wansink has written a powerful book that helps people to understand how their eating habits are, even unwittingly, at the source of their frustrationwith weight gain. He gives helpful and concise tools that reframe the concept of going on a diet with the idea of adopting a workable and sustainable mindful eating plan.

I once asked a kid why he snacks so much. This book is a very significant contribution to the understanding how habitual eating has become. The answer, "I eat when I am bored or stressed." Pretty sad. I first noticed this working in public high schools and middle schools as a substitute teacher. It was very pronounced to see how kids snack particularly with chips and cheese puffs, all day long: in the morning, walking in the hallways, at lunch, after lunch, on the way home, and of course in front of the TV once they are home. Huh.This book should be read by all parents of teens and pre-teens because snacking in schools is so prevalent until it is ritualistic. Mindless eating is for real, and this book helps to understand and to control it.

This was an extremely entertaining book with lots of good advice on how not to mindlessly eat. There were lots of interesting case studies used to illustrate the author's point. I highly recommend the book.

I can't add much to the content of the reviews, but wanted to chime in with my own 5 stars. I only give 5 stars if I think the book will permanently change some part of me, and as a person who has struggled with my weight all of my life, I'm certain that some of the insights in this book will permanently change how I approach changing my habits and feeding my family.

Mr. Wannsink confirms in one well-written book what it has taken me 40 years of dieting to discover for myself.

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